This is a packaging design of a juice carton. From the 3D mockup to the vector graphics, and the images were created and retouched using Adobe Photoshop. 

I decided to go for “mixed fruits” as the flavor of this product, because I thought it would be fun to experiment with arranging different fruits throughout the package in order to have a nice, colorful, and fresh looking design on the packaging, which I feel it perfectly tells the story of a high quality juice content. At the same time, having the flavor in mind made me realize that I needed to have good fruits combination in terms of flavors and colors.

I feel that any person who wants something fresh and natural would easily go for this product without even having the need to read if the product has the “fresh and natural” label, because the colors and pictures on the design reflect that.