"LONDON" is a brand identity  I created for a souvenir shop from London City. In the city skyline illustration, some of the most popular attractions can be seen, such as the London Bridge, the Shard building, the Gherkin building, London Eye, and last but definitely not least the iconic Big Ben. The illustration style is simplistic, colorful, and rich with London's main attractions to get people attention.

Once I had in mind which attractions I wanted to use, I started sketching on paper the famous buildings, the Big Ben with the London eye behind it, and the London Bridge.

Next, I added extra buildings, trees, and routes to connect them all in a single cohesive design.